Get High Search Engine Ranking And Lots Of Visitors With Two Simple Strategies

By Robert Seviour

To get visitors to come to your website from the results of a search engine, your listing needs to be close to the top of the first page of results. But since many search terms produce hundreds of thousands of results, sometimes millions, how can you outsmart all the others who are trying for the same thing as you?

The answer is that in minor niches the web pages holding the top positions often have have not had high quality search engine optimization and other promotion techniques applied to them. They are there only because the other pages have received even less treatment to achieve good positioning.

You can get some idea of your chances of getting to the top by seeing what Google page rank the leading sites have. The way to find out the PR is by loading the Google page rank tool bar which you can find with an internet search using those keywords. It’s a free download. When you have it, you will see a small green bar which extents to the right if a web page has a PR greater than zero. When you hover your mouse cursor above the PR box, numbers appear showing the rating out of a maximum of ten.

Basic, amateur web pages will have no score and the heavy hitters like Google itself and a few other sites which get massive traffic, such as youtube.com and statcounter.com have PRs of ten. For most busy commercial sites five is a good score. If a small business get a score as high as this they are definitely doing something right.

Now you have some idea of the values that are to be found, check out the PRs of sites at the top of search results for the keywords that you are focusing on. If you find that the top site, for example, has a rating of four and the ones below it have two or perhaps even zero, then it won’t be very difficult for you to get a high position for your page, if you do the right things.

Although Google keeps its algorithm secret – that’s the process or formula which they use to score a webpage – some factors are known. You can read what Google has to say on the subject in the Google Webmaster Tools help files – just put in those words as your search clue to find this. Google’s main objective is to give users search results which are useful to them. The word that they use over and over to describe this is relevant. It’s easy to forget how far we’ve come in search engine quality. I’ve just been using a primitve search engine on a site which sells books. It was instructive to see just how hopeless their search engine is. For the terms I searched on, hundreds of results were produced yet I could not find what I wanted.

You must make your pages content-rich, full of on-topic material. But by experiment and observation I have discovered that it is not necessary to have very long pages.
The other very important factor is to have inbound links from other web pages with good page ranks. There are several ways to obtain these; your pages may have such interesting and useful content that people make links from their site to yours. It’s nice to get such links, but you have no control over whether you will, nor the timescale. It’s most unlikely to happen quickly.

You can offer link exchanges to the webmasters or owners of other sites. If each site offers something interesting for visitors coming from the other one, you may get agreement to this.
The method which offers the greatest degree of certainty – and is free, is to write articles on relevant themes and submit them to article directories. These pieces can contain hyperlinks to your website. Because the main article directories have high page rank, the links you have embedded have a strong leveraging effect and will raise your web page’s page rank.

One problem is that Google does not react very fast to efforts in this area and you may not see the results for some weeks or months. But you can multiply the effectiveness of the article submission strategy by uploadng to multiple directories. Search on article directory to find them. Check their PR before you submit – you always want a link from locations with higher PR.

Some effort across the two areas of relevance and acquiring high-quality inbound links will pull your page rank up, and with it your positioning within the search results.
If you submit lots of articles, varying the keywords you focus on within your subject area, you can keep adding to the sources which send traffic to your website. It’s only a matter of persisting, it costs nothing and is worth the effort because the first two or three results listed get many times more clicks than the ones lower down.

For inspiration, go to a major article directory and look at the number of contributions by the top authors. You are in for a surprise, the figures are enormous, hundreds, even thousands of pieces. If it didn’t work, they wouldn’t have bothered, so get started.

Download a Free Sales Masterclass
Information on the Selling for Engineers manual and Seminar
Robert Seviour is a sales trainer specialising in business development for technical companies.
Article Source: http://EzineArticles.com/?expert=Robert_Seviour

Latent Symantec Indexing (LSI) - The Key To High Search Rankings

By Monica Hendrix

There are billions of pages online today and the web is growing at such a fast rate that many sites simply can’t get ahead of established websites – but now they can.

Imagine building a site to a formula that search engines are looking for and will rank highly and think what that will do to your bottom line profits.

Well you can if you build your site in the specific way outlined below.
Capturing Top Search Engine Rankings
Websites that are built on the principles of Latent Symantec Analysis (LSA) commonly known as Latent Symantec Indexing (LSI) are a great way of catching top search engine rankings
These sites are themed specifically to their chosen subject and contain all the keywords that are ever likely to be entered into search engines, when people are looking for a site with your chosen subject.

LSI Sites are Now Affordable
LSA / LSI sites are not yet popular and they’ve been known by only a few people.
Semantec websites and the principles to build them have only become known to the majority of search engine optimization companies recently and they’ve now affordable to the smaller businesses.

LSA / LSI websites are constructed with the aim of taking away the top rankings of ordinary web sites. These new sites are perfect for removing and getting above "ordinary" for a very wide range of search phrases.

In conclusion an LSA / LSI site is aimed at getting rankings for anything and everything that relates to the site promoted.

The site gives the search engine exactly what they want to give it a high placing – an expert site, that’s perfectly constructed using "themes" that are inter related.

An LSI site is constructed in the following way:
1. There is a top level keyword phrase that becomes apparent after the keyword research is completed and this keyword phrase is used in the site's domain name.
2. There are subordinate primary keywords that fall under the top level keyword - and these are used for the theming of the site.
3. subordinate to the primary keywords are the third level keyword phrases - these phrases are used to build clusters of 5 or more pages and they sit below one of the primary keyword phrases in the site's structure.

These are the phrases that actually get ranked first and also bring in the most website traffic overall. So if the site has 5 primary keyword themes, and there are 5 3rd. level pages per theme then you have a 31 page website - home page, 5 primary pages, 25 third level pages.

The actual keyword phrases are not known until information has been retrieved from Google's search engine and thousands of phrases are used to build up a Semantic keyword set.
The phrases are normally found by search popularity, number of competing websites, number of ad-word advertisers, examination of the 10 top ranking websites on Google for the market sector - the phrases are then filtered and sorted semantically and then the site is built.
LSI sites in conclusion ,are a great way to take on and beat your competition.

Now the principles are widely known and they have become more affordable, they will become a great new way for sites to capture better search engine rankings and profits.

MORE FREE SEO INFO FOR WEB GREATER TRAFFIC
On all aspects of making your online business more profitable and more about LSI websites visit our website for more effective online marketing strategies at http://www.internet-viral-marketing.com/index.html
Article Source: http://EzineArticles.com/?expert=Monica_Hendrix

Does Your Website Content Stink?

Website content can make or break a website...
Without good content, a website will not rank well on any search engine and therefore, not be successful (at least in organic searches).
Your website content is the first chance you have to communicate with visitors to your website, so you had better make it good. If you can't write to save your life, then hire a ghostwriter at Elance.com who can.

Just be sure that you hire someone who is qualified for the job. Often people try to save a few bucks and choose a writer who lives overseas. The last thing you want to do is put someone in charge of content creation for your website if they are not fluent in English.
While you probably already know that your content needs to be informative and interesting, there are many things that you may not have thought of that can set you apart from all your competitors.

First of all, avoid bright colors and flashing animations on your web pages or you will most likely annoy people. This is certainly not a good idea, as they will probably click the back button and never return.
Remember, your goal is to keep them on your website for as long as possible. When they leave it should be via a link on your website that is going to make you a sale or affiliate commission.
This is why your layout is very important. Don't go overboard here...

By sticking with simple, wide columns and a side menu, you can make it easy for anyone to find their way around your web page. However, put too many columns in your page, and you can just as easily confuse a reader.
A good way to find the right design for your website is to look at the website content of your competitors...

Since some of your potential customers are probably already going there, you can see what kinds of things are working for the more successful websites. While you don’t want to directly copy your rivals, you can certainly get some really good ideas.
Also, clear links that guide a surfer from one point to another is the best way to make sure that you’re not angering anyone that made it to your website in the first place.
You most likely worked very hard to get this traffic, so do your best to provide a good experience when people visit your website.

Something you must not forget is that you actually have to satisfy the needs of real people and search engine spiders. If you focus on one, but not the other, your website will not reach its full income earning potential.
Even if your content is up to snuff, you will be less likely to dominate top 10 listings if you have no idea what your theme keyword density, search engine proven synonym density and primary keyword prominence is.

Google and other search engines now factor all of this in when determining how to rank websites...
There is obviously no way to manually figure this out. So, without the right software, you will have a very hard time getting the results you desire.
In summary, all search engines love websites with quality content that's relevant to the keywords and theme of the website. If you structure your content in tightly focused groups of web pages, you will gain a big advantage over 99% of websites online.

The easiest way to build a perfectly-structured, highly-optimized site is to use a great new software tool that just came out called SiloMatic.
This software guarantees all of your website content is properly structured to rank high on Google and other major search engines. It also calculates your all important content densities and alerts you if something is not correct.
You can read all about it right here: SiloMatic Website

What is Latent Semantic Indexing?

By Francisco Lakay

Through latent semantic indexing (LSI) Google scans the overall theme of a website for fresh, relevant and good content, even if they do happen to pop up over night. This will increase your site's Google ranking and might even enable you to break into the top 10 rankings. LSI will inevitably give a searcher the best possible site for his preferences, based on keywords and comprehensive topic coverage, and not just incoming links. Therefore, more emphasis is placed on quality and freshness of content, which will help sites gain higher ranking positions.

Previously Google would place 80 percent of its emphasis on incoming links and 20 percent on the actual site itself. All this is about to change with the introduction of LSI as deciding factor. Of course incoming links will always be relevant, but they may not carry the same weight as before. This will definitely help all of those who work on their sites with more emphasis on quality and content, as opposed to more incoming links.

What all of this means: web publishers who have done and continue to do their jobs correctly will have a better chance of ranking high with latent semantic indexing. Those who concentrate on keyword stuffing, creating nonsensical content and spending a lot of time using link farms will inevitably not.

Do you want to have a website?
1) With quality content and relevant niche-related information?
2) With a perfectly-structured, highly-optimized web pages?
3) That will give you every opportunity to increase your Google rankings?
4) Using the latest SEO software tool?

Get all the information you need at SiloMatic and give your website the boost it needs to rank high in Google and other major search engines.

© Francisco M. Lakay. 2007. Find out how to boost your site rankings. SiloMatic - Dominate Top 10 Google Rankings gives you information on how to design perfectly-structured, highly-optimized web pages.
Article Source: http://EzineArticles.com/?expert=Francisco_Lakay

SiloMatic, Silo Pages and Google

You may be wondering, "What in the world is SiloMatic?"
Well, SiloMatic is a brand new desktop software application for creating search-engine friendly
websites quickly and easily.

The best content to use for SiloMatic is original articles. You can create 400 - 600 word articles
yourself or outsource this job to a ghostwriter by using a service like Elance.com.
Now, as you probably know, Google and other search engines try to display the most relevant search results for a given search term by ranking websites that have a tight theme relevance across the entire site.
However, do you know that synonyms of the main keyword for a web page strengthen the theme relevance of the page?
That's right... and this is very important.

Additionally, linking pages in a specific way to prevent theme bleeding, while keeping a tight focus between pages that are linked together, strengthens the theme relevance even further.

If you think this sounds complicated, imagine trying to figure out how to do all this manually...
Talk about a complete waste of time, if you could even do it at all by yourself.
Well, thanks to SiloMatic, you don't have to!

SiloMatic creates a website that links all the pages correctly to prevent theme bleeding. It also makes sure you create tightly focused groups of web pages known as silos.
Simply put... A silo is a group of web pages with content that strengthens (rather than hurts) your theme relevance.
These silos are linked together in a linear way to reinforce the theme.

The bottomline...
Better rankings on Google and other search engines, more visitors to your website and of course... increased profits.
So, download your copy of SiloMatic today and discover how it can benefit you and your web business:

SiloMatic Download Link

SiloMatic SEO Software

If you want to rank high on Google these days, then simply create perfectly-structured, highly-optimized, silo pages... BUT, how the heck do you do that? One word... SiloMatic!

Click HERE for more info.

In a world of ever-changing search engine algorithms - ONLY sites that meet the latest standards will rise to the top of the pack. Now you can boost your rank AND profits at the same time with the automatic web-building capability of SiloMatic!

Here are just a few SiloMatic's features:
1. Includes powerful content creation features, so you can create search engine optimized pages for theme-relevant content
2. Lets you know the precise level of keyword density that's been achieved during the page-building process
3. Makes certain that all of your content is properly coordinated and balanced to achieve maximum search engine page rank
4. Uses smart technology to create the perfect site structure by automatically creating the most effective linking from each page to the next
5. And much, much more!

Are you ready to REALLY dominate the search engines?
Do not delay... go here right NOW:

SiloMatic ... Optimize your site for Latent Semantic Indexing.

Latent Semantic Indexing (LSI) And SEO

By Matt Jackson

Indexing has always been considered a highly targeted science. Enter a search query into Google search and the pages that are displayed are generally optimized towards that exact word or term. However, in their continual battle to server the most relevant but most natural pages with genuinely useful information Google has injected latent semantic indexing (LSI) into its algorithms.

What Is LSI?
LSI is a unique indexing method that potentially takes Google search one step closer to becoming human in its way of thinking. If we were to manually search through web pages to find information related to a given search term we would be likely to generate our own results based on the theme of the site, rather than whether a word exists or doesn’t exist on the page.

Why Search Engines Might Adopt Latent Semantic Indexing
The extremely rigid form of “keyword indexing” also meant that black hat SEO techniques were easier to implement. Search engines could be manipulated into ranking a site highly by using set formula. Originally, cramming a page with a particular keyword or set of keywords meant a site would rank highly for that search term. The proceeding set of algorithms ensured that your link profile played more of an important part than your keyword density. Reciprocal linking soon followed once again making it possible to manipulate the search engine spiders by exchanging links with tens, hundreds, or thousands of websites.

Reciprocal linking was soon beaten as Google and to a lesser extent Yahoo and MSN gave less credence to a reciprocal link as they did to a one-way inbound link. Latent Semantic Indexing is another, particularly powerful, method to try and make their result pages appear more natural with natural pages filled with natural content.

The Effects
The introduction of LSI has seen some dramatic changes in the search engine result pages already. Sites that had previously performed well because of an impressive link profile based on a single keyword have found their pages slip in the rankings. Other pages with a more diverse portfolio of inbound links are taking the lead with search terms for which they had not previously performed.

SEO is far from dead because of LSI, in fact if anything, it has probably increased the need for professional white-hat SEO on your website. The field of SEO, though, has almost certainly changed. Website content copywriting for Google’s benefit is not merely made up of keyword density and keyword placement as it once was and link-building techniques will need to change to incorporate LSI algorithms but it can be done.

Writing Content For LSI
If optimizing solely for Google then a web page can, theoretically, be naturally written and naturally worded. When we write we instinctively include the appropriate keyword in our text. In order to avoid repetition (or keyword optimization, as it was once called) we would often alter some instances of these keywords for other words with the same or very similar meaning. We naturally include the plural or singular form of a keyword as well as different tenses and a number of different stems of that keyword. In the eyes of LSI algorithms this is all good news.

Looking At Your Link Profile
A link profile should no longer consist of thousands of links with the same anchor text (that of your primary keyword). There’s no reason to panic if you already have this kind of profile. Instead you should look at relevant and similar terms and improve your link profile by gaining links using these as your anchor text.

What It Offers Web Searchers
From the point of view of web searchers, LSI offers some distinct advantages over its earlier form of indexing. For example, LSI recognizes that the word “engine” in “search engine optimization” is not related to searches for terms like “steam engine” or “locomotive engine” and is instead related to Internet marketing topics. In theory, LSI results give a much more accurate page of results as well as providing a broader range of pages still geared towards a particular topic.

Where Google Leads, Others Generally Follow
It is widely acknowledged that Google is the search engine at the forefront of latent semantic indexing. On the whole they try to generate results pages that are literally filled with genuine, useful results and LSI certainly provides another string in their bow. Yahoo and MSN, for now, seem more than happy to go along with keyword specific indexing although Yahoo are known to look at singular and plural keyword variations as well as keyword stemming when judging keyword density.

The Effect On Your Website
How it affects the individual Webmaster is dependent on how they go about promoting their site already. If the pages are filled with natural content including keywords and keyword alternatives, and the link profile is similarly diversified for a number of related keywords then the fact is it won’t change very much. However, if all of your efforts have been concentrated, either on-page or off-page, with a single keyword then it’s time to readdress the balance.

About The Author
Matt Jackson is a homepage content author for WebWiseWords. WebWiseWords specializes in natural web content writing that appeals to search engine spiders and to human visitors.
Article Source: http://EzineArticles.com/?expert=Matt_Jackson

Latent Semantic Indexing Explained

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.

Latent semantic indexing, is a Google driven creation that's meant to better gauge the content of a web page in relation to the entire site to discover the overall theme. It is a more sophisticated measure of what sites and their pages are all about. While it doesn't mean webmasters need to completely retool all of their keyword optimization efforts, it does mean depth needs to be a greater consideration.

The history behind latent semantic indexing is rather interesting. Google's current ranking system, which relies on incoming links (or votes) and keywords to scan pages for relevancy when surfers do searches has been known for penalizing perfectly good sites. The system was set up to scan for relevance and quality. In the process, it has a habit of knocking new sites and those which add too much content too quickly. Although some of these sites, naturally, are those that result from link farming and quick keyword stuffed content generators, not all are unplanned fabrications.

Google wanted a better way, and found one. Latent semantic indexing is meant to scan the overall theme of a site, so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.

This new focus puts an emphasis on quality and freshness of content to help sites gain higher ranking position. In essence, latent semantic indexing is meant to give a searcher the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links.

This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do – provide higher quality, more relevant results.

The old days of Google putting 80 percent of its emphasis on incoming links and 20 percent on the actual site itself are coming to an end. Incoming links will always have relevance, especially in regard to breaking search "ties," but they may not carry the same weight as before. This can make it a bit easier for those who work on their sites with an emphasis on quality to see real results.

What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.
The key to getting ahead in the new age of Google search falls on quality. Sites that provide useful and relevant information in regard to their content will be likely to do better on searches. Those that cut corners could find themselves at the bottom of the search totem pole.

If you're looking to build a perfectly-structured, highly-optimized site or even improve your existing site there is a great new software tool that just came out called SiloMatic.

This software guarantees all of your web pages will be properly structured to rank high on Google and other major search engines.
You can read all about it right here: SiloMatic Website